So, what is innovation? Innovation, can be a very simply thing, or it can be very complex. A business innovation, is a new or improved process, product or service that adds or creates significant value for customers of the business. For example, a firm delivering meals from gourmet restaurants is providing an innovative service. A company producing a better mousetrap has developed an innovative product.
Implementing an innovation, is the important part, when it comes to small business. How can you take a new idea, for a service or product, whether brand new, or a complimentary idea to your present service or products, and provide better service to your clients and hopefully make more money.